Pirelli 2012 Annual Report
 
Pirelli had the innovative idea of enriching its annual report with a story to complement the figures. Cacao Design responded with a design that brings out the numbers while telling the story of the 2012 financial year. It’s a story about the future, “written” by young university students from around the world. To give structure to their vision, Cacao created a “container” for a wealth of content, images and values. The binder’s transparent sides highlight the project’s key word, the “future” desired by the students, printed on three sides of each volume in the world’s main languages.
 
Printed by Grafiche Antiga on Fedrigoni Arcoprint E.W. paper.
 
Images of the printed Annual Report by Ph Stefano Campo Antico.
Pirelli 2012 Annual Report
15
320
0
Published:

Pirelli 2012 Annual Report

Pirelli had the innovative idea of enriching its annual report with a story to complement the figures. Cacao Design responded with a design that Read more
15
320
0
Published:

Tools

Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Copyright Info

Attribution, Non-commercial, No Derivatives

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