Cigarette lighters have seen very few really innovative changes above and beyond simple aesthetic alterations. The user experience has also to a large extent remained unchanged. The Sway cigarette lighter has a number of advantages over traditional lighters.
The button can be activated from any side and as such the user does not need to orientate the lighter in any specific manner. The counter weighted bottom allows the lighter to stand reasonably upright when places on a surface and as such it can easily be picked up by the user. This rounded bottom also allows for the lighter to be easily slide into ones pocket. Its innovative nature virtually guaranties it being a talking point and as such would enhance its impact as a potential promotional item.