LIGTV TV REBRANDING 2014
ROLE: CONCEPT / DESIGN / DIRECTION
CONCEPT
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LIGTV aims to accomplish the recent graphic design standarts with its brand new ID.
The new concept is based on three basic principles.
EASILY PERCEIVABLE / DYNAMIC / ENTERTAINING
IDENT FILMS
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ID movies explain LIGTV's main channel ID theme.
''HERE EVERYTHING THAT IS RELATED TO SPORTS TURNS INTO ENTERTAINMENT''
COLORS
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Every sport has its own color with LIGTV's new ID. These colors are inspired by each sport's visual concept.
ON-AIR ELEMENTS
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PROMO
ON-AIR ELEMENTS
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BROADCAST LIVE GRAPHICS
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BROADCAST LIVE GRAPHICS
ON-AIR ELEMENTS
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INFO GRAPHICS
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INFO GRAPHICS
LIVE MATCH GRAPHICS
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ANIMATION STYLE
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Attractive and Dynamic animation style consisting of short time deformations forms the common animation character of the promos.
STYLE GUIDE
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