On October 24, 2012, Felicia Garcia, 15 years old, jumped in front of a train after being bullied. Statistics have shown that bullying have increased since 2013. To reduce this issue, students must define themselves to avoid negative characterization from others. Th:nk Up is a campaign that brings awareness to high school students, preventing reoccurrence of bullying. This operation is design in assisting students by defining themselves and asking for guidance, preventing them from being a victim of bullying.