Text in English:

The project was conceived in response to the need to visually unify the courses of the UniSatc university center. Through the principles of Gestalt design, 11 symbols were created with the assistance of a grid:

The symbols are divided into 3 groups:

Communications, Engineering, and Business

Communications: Design, Journalism, Advertising, and Public Relations

Engineering: Software, Electrical, Chemical, Mechatronics, Mining, Mechanical, and 

Computing. 

Business: Administration

Color Palette:

Business: The color palette used reflects the national consensus on the graphical representation of administration: a shade of blue.

Engineering: A nod to the Ford brand, the blue signifies industrialization, standardization, and technological advancement.

Communications: Communication professionals are warm, communicative, and proactive individuals. Therefore, they deserve a warm palette.

Project developed in 2022 by designer Alan Silveira, at Laboratório de Orientação em Design (LOD), UniSatc, under the supervision of Rodrigo Casteller.