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the explorer project

The goal is to draw up a simple, yet powerful and dynamic set of brand characteristics associated with the brand logo. These characteristics should build a community for people with ever-increasing demands – people constantly broadening their horizons regardless of their gender and age, and therefore open to active and value-conscious travelling, sustainable development and the quest for unique adventures throughout the world. The brand experience behind the logo should support and encourage the exploration of environmental, cultural and intellectual values while building an increasingly eco-conscious, coherent and cooperative perception of the world.