長榮航空.台灣之翼 — 品牌識別再設計提案
EVA AIR CIS REDESIGN
長榮航空EVA AIR是臺灣第二大航空公司,由長榮集團創辦人張榮發先生於1989年成立,將長榮海運享譽世界的國際海運服務延伸至天空,以安全便捷的飛航和周到服務深受全球旅客好評及喜愛。
此再設計提案以『長榮航空 · 台灣之翼』為主要概念,在長榮航空成立30餘年之際,為擴大客群,吸引年輕族群而推出嶄新的視覺
EVA AIR is the second largest airline in Taiwan. Established in 1989 by EVA Group founder Mr. Chang Rong-Fa, EVA AIR has extended its world-renowned international maritime services to the skies. It has been well received by travelers around the globe for its safe and convenient flights and courteous services.
The re-design proposal is based on the concept of "EVA AIR - Wings of Taiwan", which is a brand new vision for EVA AIR to expand its customer base and appeal to the younger generation in its 30th year of existence.
設計 Designer | 宋 姿熹 Tzu-Hsi Sung
指導老師 Supervisor | 涂 閔翔 Min-Shiang Tu
特別感謝 Special Thanks |李 姿瑢 Tzu-Jung Lee 陳 佑妮 Yo-Ni Chen
*此概念為學生課堂作品,非實際提案
2023