King Solomon Logistics (KSL) was founded in 1984 with a simple mission: to simplify and enrich the shipping experience, especially for those connecting with the
Caribbean, Guyana, and Trinidad and Tobago.

KSL had a visual identity that was inconsistent and outdated. Newer businesses, competitors, were starting to outcompete both in being modern and relevant. 

An updated visual identity was crafted based on a creative brief that focused on being friendly, family oriented; as it is a family-owned business that aims to treat its customers as family, and modern. A new website was created using the new visual identity and a special tool was created to allow their customers to keep track of their cargo and the status of same. This tool would allow KSL to remain relevant in the competitive market.