Konstantina Karapataki is a self taught jeweler based in Volos, Greece. She has participated in various exhibitions. Her use of materials, not only for jewels, but for accessories as well, may vary due to the needs and aesthetics that her work represents.
We were commissioned to design a visual identity that represents Konstantina's work. Due to the multitude use of materials, we decided to create a colorful brand that could be viewed in various ways and shapes, according to the materials she uses for her creations.
Three of the basic materials used for Konstantina's creations, were designed in order to be applied afterwards in the brand. Ropes, patches, rings and eye balls are the basic materials she uses and form the logo “TWO K”. The icons also apply in various shapes and forms that can be viewed as elements of Konstantina's work in business cards, shopping bags and invitations.
Client: TWO K Handmade Creations
Creative / Art Direction: Dimitris Chatzelas
Design: Dimitris Chatzelas
Print Design / Package Design: Nikos Karapatakis