Brand Strategy | Name Design | Visual Identity System | Brand System Guidelines
HIG Real Estate Investment, poised to redefine real estate experiences in 6th of October, Egypt, entrusted us with the creation of a brand identity targeting a diverse audience aged 25-65. Our objective was clear: develop a visual identity embodying HIG's core values
of trust, professionalism, and innovation.
Project Overview:
Our journey commenced with an extensive market research deep dive, uncovering the specific preferences and aspirations of our target demographic. Collaborative workshops and iterative thinking enabled us to distill HIG's vision into a visual language that seamlessly blends comfort and modernity.
Target Audience:
With the target audience spanning 25-65 years, our design caters to a wide demographic, capturing the essence of HIG's commitment to delivering a real estate investment experience that transcends generational boundaries.
