MAVERICK Camping Store is a concept online store that that helps campers get all they need for an enjoyable camping experience.

A major study by KOA revealed that 47% of campers had forgotten something important on their latest trip particularly the inexperienced ones, and it have proven to be a major source of stress for campers.

Many online stores commonly list camping items without categorizing or tailoring them to cater to different types of camping experiences. This lack of differentiation fails to assist campers in pinpointing the gear essential for specific camping trips, leaving them without clear guidance on selecting equipment suitable for backpacking, car camping, hiking, or other specialized camping adventures.

Here we created a case study or persona of a camper that feels overwhelmed during shopping for a camping gear online. so we designed a website homepage that caters for this specific problem.

The homepage features divided sections for each type of camping trip, so campers can visit sections that have the specific gear they need for the type of trip they are planning.

And each section also features a little blog inside to help you get a few information you need on a specific topic of your choice.