Sea World Culture and Arts Center
The purpose of this project is to reshape the brand of the Sea World Culture and Arts Centre and create a new visual system and brand strategy guideline.
The main space of the SWCAC building faces the triple view of mountain, sea, and city respectively. The unique geographical location and architectural shape make it the largest and most recognizable symbol of SWCAC. In this project, I have used the concept of a responsive logo to reshape the vision of SWCAC. The new SWCAC brand identity has multiple versions of the logo that changes in form, size, and complexity to suit placement in any position and ensure that it’s always in the best communication status. In addition, I have used the main logo of SWCAC as the responsive basic element, which can also be used as an auxiliary pattern to be applied in the VI system to ensure the unity of the VI visual system and strengthen the flexibility of the Logo.
