South of Ireland Petroleum
South of Ireland Petroleum has been around for a long time and their image was beginning to show it's age. They wanted a younger, fresher identity that would appeal to the younger house buying generation. In order to make the name more memorable and a bit hipper, the name was shortened down to SIP. The logo symbolises a stylised dynamic sun which emits warmth and energy which connects well with what petroleum or oil offers people. The specific colours for this identity were chosen to help the company that apart from it's main competition as much as possible.