Mavah, a company with a noble vision to make Africa a better place to live, reached out to us to revamp its digital image and give it a new brand identity that celebrates the continent's heritage and establishes new economic relationships with the world.
Our team embarked on the project focusing on restrained authenticity, aiming to underscore Africa's immense potential and Mavah's unique, unwavering commitment to tackling African issues. This commitment is not confined to partnerships within Africa's borders but extends beyond, reinforcing Mavah's dedication and reassuring the audience of its potential to effect change.
The company's logo emphasizes authenticity and embeds it in the global context, often characterized by pragmatic minimalism. We created a minimalist logo on a black and white background. This is a move to incorporate the African into the global through sustainable visual techniques.
