Nu Colombia — Product Animation
Nu, as a credit card, liberates people from financial complexity by being simple, human, and transparent. In the design of these animations, we drew inspiration from these values to showcase the myriad possibilities that unfold when having this card.
Transparent materials, repetitions, changes in rhythm, and fluid movements form the proposal to present a stylized, premium brand. Beyond just a card, it's a digital experience.
And so these designs were adapted in large formats, taking over the public space: streets, buildings, airports,
bus stops, DOOH, television, etc.
bus stops, DOOH, television, etc.
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Thank you for watching!
