The prior website had since become outdated in terms of technology - method of update, and in the portfolio of work that Lars was presenting publicly. My re-design had several goals: 1) Produce a professional website, up to the standards of such a fine artist and person, 2) Combine the functions of the necessary site components into one package, 3) Develop the site completely in a self-hosted WordPress system, so that in the future - Lars or anyone with minor training could continue to manage or develop this site. All goals were achieved, and the Lars and his fans are very pleased. I continue to advise Lars on WordPress and the function of his website, but he is maintaining his calendar, pages, blog, and portfolio images.
The LarsERArts Logo is a collaboration between Lars and Jason in terms of goal, color, and design. We make a great team. I made sure that it has a graphic almost comic book pop, with additional text in the signature, phone number and Arts.com that look hand drawn. Having the phone number as a part of the logo is helpful to his marketing campaign.
The website uses a purchased WordPress template, and lots of plug-ins for look and function. I created the header using Lars' drawing and photo, and made most of the social media icons. The project was mostly about including all of the elements that Lars needed in a website, and in working with him on portfolio categories, copy, and in the addition of images that he felt represented his past work and current talents.