At IMO I was responsible for creating regular content to be posted onto various social media sites including, Twitter, Instagram and Facebook as well as their official website. I also worked on creating competitons, corrosponding briefs and full breakdown of the marketing processes to aid in the promotion of said competitons.

IMO was created to give a voice to teenagers in care and care leavers. It is somewhere you can share stories, experiences and achievements, get and give advice.

The organisation was created by the Children’s Commissioner for England in collaboration with an advisory network of teens with care experience.

The target audience that IMO market towards can be seen through their colour palette and font choices. They focus pridomaantly on bright colourful shades and a fun font choice. 

Because of these branding guidelines the majority of the media that I have created follows the above colour palette as IMO's main audience are children and young people aged between 12-24. 

The IMO Podcast is a collaborative project in which foster experienced individuals come and give advice to children in care and talk about their lives growning up in non-traditional situations. I was asked to create media to advertise this podcast.

I wanted to highlight the stories and messages that the guests shared on air to help give an insight to the material that would be discussed each episode.

Another role of mine during my tenure was to create regular content for the instagram page of IMO. Alot of the content created focused on self care, wellness and personal development as covid was having a big impact on the UK so as a team, we decided it was important to produce this media to provide aid to children in care as they would be feeling even more isolated due to the covid restrictions implemented.