BEFORE: Analytics told us that people mostly wanted to get recipes. They were currently using a template that wasn't user friendly. Searching recipes was difficult and frustrating. Along with functionality, I also wanted to update their brand.

AFTER: Along with an updated logo to make it more digital friendly, recipes are front and center with an easy search. You can also filter results by Category, Preparation or Occasion. See it live.

With Tony Lawton, additional Design and Development