Smart Toilets – Roca
Our team has had the privilege to develop cutting-edge digital visual universes for Roca's most innovative
product collection to date: Smart Toilets.
The idea behind the campaign was ‘Technology emerging from nature’. A concept that stems from the idea that technology arises from nature and is not indivisible from it, and permeates all references in the collection. This imaginary combines state-of-the-art technology with the inspiration of nature, a true reflection of Roca’s commitment to innovation, creativity, and customer satisfaction. Through all the materials and assets, it was key to explain all the functionalities with an innovative
narrative and a unique visual style.
narrative and a unique visual style.
