Royal Canin launched a discovery box aimed at kitten and puppy owners.
Our objective was to showcase the box's contents within a 15-second format.
Concept & Animatic
On Royal Canin packaging, a red wool thread is often incorporated to add playfulness
and a touch of red. Initially, in our first animated sketch, we envisioned using it
as a thread traversing through the various elements of the box.
Finally, the thread remained static.
We also needed an idea to prompt interaction between the cat and the various elements:
our concept involved the kitten pulling on the string,
activating a pulley system to open the box.
The stillframes
The first animatic
The final animatic
Production
We relied on Thibaut's modeling to develop a highly precise box-opening mechanism.
Concurrently, we created an in-house rig for the book to ensure a seamless animation
that aligned with the original booklet design.
The major challenge lay in managing the limited stock of cat imagery in the 3D environment.
Additionally, there was a substantial amount of information to convey within a brief timeframe.
While the timing was extremely tight, the execution of camera movements
and compositional work facilitated a smooth rendering.
Variation
Conclusion
While it may seem like a straightforward project, condensing such a wealth of information
into a readable and visually appealing format demands meticulous adjustment of timing,
down to the last frame.
Credits
Client: Otaku
Date: Dec 2023
Date: Dec 2023
Artistic Director / Animation: Adrien Boutin
Modélisation / texture : Thibaut Perrin
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