Gogoro PULSE
THE WORLD’S FIRST HYPER ELECTRIC SCOOTER.
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2024年初，我們為Gogoro的全新車種Gogoro PULSE，打造了一系列產品視覺，包含了一支主Teaser及數支功能展示動畫用於發表會及官網、後續宣傳。
本產品打破了gogoro以往的設計語言，以全新的姿態及恐怖的效能震撼業界，而如何以視覺展現這台跨時代的效能巨獸，並在美學概念一致的前提下進入每個值得探究的細節，是我們的一大考驗。
In early 2024, we created a CG animation for the launch event of the new Gogoro PULSE, a groundbreaking addition to the Gogoro lineup. This animation included a main teaser and several feature showcases, which were utilized during the launch event and on the official website.
The Gogoro PULSE represents a departure from Gogoro's previous design language, presenting itself in a completely new light with formidable performance that has stunned the industry. Capturing the essence of this next-generation powerhouse in CG was a challenge. We aimed to showcase its revolutionary performance while integrating every intriguing detail, ensuring both aesthetic appeal and functional insight.
Teaser
The reveal
Styleframe
Motion Design
Process
Storyboard (part)
Feature Video
以七支功能展示動畫，表現產品的各方面特性，不僅於發表會簡報中使用，也為後續宣傳、官網展示等媒介服務。
Using CG to showcase the seven key features, depicting various aspects of the product, intended for use not only in presentation at launch events but also for subsequent promotional materials and website displays.
Smart Core
Motor Dual-cooling system
The Eye
Position Light
The soul
The Body
Direct Cooling Channel
Process
work in progress
Storyboard (part)
Lookdev
Credits
Client | Gogoro
Advertising Agency | OOAD
Production company | typeX Creative
Creative Director | 章郡 Jyun Chang
Script & Film Director | 章郡 Jyun Chang
Art Director | 盧廣志 Zhi Lu
Project Manager | 哥羅 Kokoh Lo
Creative Director | 章郡 Jyun Chang
Script & Film Director | 章郡 Jyun Chang
Art Director | 盧廣志 Zhi Lu
Project Manager | 哥羅 Kokoh Lo
Teaser Production | 晚熊創意 Raqoon Studio、白色點子 LUMA iDEA、盧廣志 Zhi Lu、許以明 Jona Hsu
Feature CG | 白色點子 LUMA iDEA
葉紘瑋 Aqual Yeh、鄭忠凱 Clyde、林詠順 River Lin、郭致維 Andy、蔡嘉銘 Tim
Teaser Original Music | 許家維 Hsu Chia Wei
Feature CG SFX | 吳奎儀 Tom Wu
Feature CG SFX | 吳奎儀 Tom Wu
Special thanks | 施博議 O-wave Shih
