Solid「實心的，純粹的」＋solid「Cool ! Awesome！」＝Solidbean「結實健康的咖啡豆」
硬豆在乎你喝到的：「咖啡就是要理所當然地好喝。」
Solidbean從優良的咖啡產區，尋找品質好、具風格特色又帶有餘韻的單品咖啡生豆。藉由自家精心的烘焙手法來表現咖啡豆細緻的風味。不同的個性風味咖啡， 同樣的新鮮烘焙。堅持提供自己愛喝的好咖啡。
品牌理念： Solidbean以「Solid」為基礎，強調咖啡的實心品質，同時融入了「Cool！Awesome！」的元素，結合了堅固和酷炫的特質。這種「硬豆在乎你喝到的」的宗旨，突顯了品牌對咖啡品質的高度重視和對消費者體驗的關懷。
產地選擇： Solidbean從優良的咖啡產區挑選優質、風格獨特且帶有餘韻的單品咖啡生豆。這表明品牌對原材料的追求卓越，致力於為消費者呈現最優質的咖啡風味。
烘焙工藝： 品牌強調使用自家精心的烘焙手法，以展現咖啡豆細緻的風味。這種堅持不同個性風味咖啡的新鮮烘焙，體現了品牌對咖啡製作藝術的熱愛和對品質的堅持。
包裝設計： 咖啡濾掛禮盒以山、水為靈感，選用硬挺的灰卡紙，類似於石紋的質感傳達「Solid」的堅固精神。這種包裝設計不僅給人視覺上的震撼，更通過山水的結合，巧妙地呈現了咖啡豆的轉變過程，展現了品牌對細節和敘事的重視。
形象卡： 形象卡部分以禮盒形象照為主視覺，使用石紋背景與淺色調，展現出整體的統一性。連綿不斷的山巒和流水意象則與硬豆咖啡的「剛柔並濟」形象相呼應，為品牌建立了獨特的視覺風格。
總的來說，Solidbean通過品牌理念、產地選擇、烘焙工藝以及包裝設計等方面的巧妙結合，成功地打造出一個獨具風格且引人入勝的咖啡品牌。
Solidbean - from “SOLID” to liquid with passion.
Solid "solid, pure" + solid "Cool! Awesome!" = Solidbean "robust and healthy coffee beans"
Hard Beans care about what you drink: "Coffee is meant to be naturally enjoyable."
Solidbean seeks quality, uniquely styled, and lingering single-origin coffee beans from excellent coffee-producing regions. Through their meticulous in-house roasting techniques, they aim to showcase the delicate flavors of the coffee beans. Different personality-flavored coffees, equally freshly roasted.
They are committed to providing excellent coffee they love to drink.
Solidbean - from “SOLID” to liquid with passion.
Brand Philosophy: Solidbean is rooted in "Solid," emphasizing the robust quality of coffee while integrating elements of "Cool! Awesome!" It combines solidity with a cool and impressive character. The motto of "Hard beans care about what you drink" highlights the brand's high regard for coffee quality and its concern for consumer experience.
Origin Selection: Solidbean carefully selects premium, uniquely styled, and lingering single-origin coffee beans from excellent coffee-producing regions. This indicates the brand's pursuit of exceptional raw materials, dedicated to presenting consumers with the highest quality coffee flavors.
Roasting Craft: The brand emphasizes the use of its own meticulous roasting techniques to showcase the delicate flavors of coffee beans. This commitment to freshly roasting coffees with different personality flavors demonstrates the brand's passion for the art of coffee-making and its dedication to quality.
Packaging Design: The coffee filter hanging gift box draws inspiration from mountains and water, using sturdy gray cardboard with a texture resembling stone patterns to convey the "Solid" spirit. This packaging design not only visually impresses but also cleverly presents the transformation process of coffee beans through the combination of mountains and water, showcasing the brand's emphasis on details and storytelling.
Visual Card: The visual card prominently features the gift box image, using a stone-patterned background and light tones to showcase overall unity. The continuous imagery of mountains and flowing water resonates with the "harmony of strength and softness" image of Hard Beans Coffee, establishing a unique visual style for the brand.
Overall, Solidbean successfully creates a coffee brand that is distinctive and captivating through its clever integration of brand philosophy, origin selection, roasting craft, and packaging design.
