We worked with Frost Collective in Australia to help develop a visual iconographic language for the University of Wollongong's refreshed brand look and feel.

The task was to create a simplistic yet friendly library of iconography that translates the essence of the UOW logo, making the 'O' the focal point of connection and recognition.

By using a grid system and set rules, consistency can be established across the board, and a system of new icon development can be established beyond our time of engagement, empowering UOW to further expand this set of icons.