Before IDEA Public Schools rebranding
After new branding
About this project
Each one-pager outlines national and regional highlights and presents a demographic profile of students. The front page design is consistent across all sheets and each back page is tailored to the regional director's needs and has region-specific record of results.
Each one-pager outlines national and regional highlights and presents a demographic profile of students. The front page design is consistent across all sheets and each back page is tailored to the regional director's needs and has region-specific record of results.
Objectives
My two goals were 1) to create a set of regional one-pagers for all of IDEA's entities (Texas, Florida, Louisiana, and Ohio) using rebranded elements, while ensuring data and other information was accurate, easy-to-digest, relevant, and impactful; and 2) offering turnkey products for regional directors to modify and use. Due to the nature of organizational changes, I made the decision to migrate new templates from InDesign to Canva to allow regional directors to make minor copy edits and changes as needed throughout the year.
Design Process + Project Management in play
My involvement in this project was building the project plan that identified seven key stages: Content Approval, Data In Research, Data Approval, Design In Progress, In Review, Final Approval Pending, and Completed/Distributed.
To support our team in the absence of a copywriter, I pulled content that was used in the previous years and flagged phrases and data for regional directors and the data analyst to review and update within a set timeline.
While content was in review, I built out a fresh, clean, and rebranded design template for our national one-pager and duplicated the template sheet for other one-pagers as regional content was approved and became available. To help differentiate each region, I sourced photography from our image bank and used photos of students that best reflected the region demographic. I then solicited feedback from all teams, applied necessary design edits to each file, and included a guide with parameters for regional directors to apply minor copy changes and save for print and digital.
Outcome: Objectives Met = Success!
These one-pagers were very well-received by our Creative Services and Advancement teams. They found it easy to update information and charts, and the design clean and modern. Our regional directors are excited to share these with board members and stakeholders for school tours and other special community events.
