Objective
Drive awareness & usage of 100+ Cities Delivery for any last minute gifting during the year end season -To stimulate incremental demand across Grab verticals
Drive awareness & usage of 100+ Cities Delivery for any last minute gifting during the year end season -To stimulate incremental demand across Grab verticals
Audience Insight
As the holiday season approached, generosity and giving are on the forefront of people's mind. Year end is the best time to surprise someone by sending them a spontaneous gift just simply because you miss them and want to make them feel special. With the hectic schedule in this busy world, we admit that we may slip our mind to get the gifts for our loved ones this season. Fret not! Now with Grab, you can ‘Grab’ any last minute gifts to surprise your loved ones across anywhere in Malaysia & SEA via 100+ Cities Delivery or simply getting the best promo deals offered in the year end sesason.
As the holiday season approached, generosity and giving are on the forefront of people's mind. Year end is the best time to surprise someone by sending them a spontaneous gift just simply because you miss them and want to make them feel special. With the hectic schedule in this busy world, we admit that we may slip our mind to get the gifts for our loved ones this season. Fret not! Now with Grab, you can ‘Grab’ any last minute gifts to surprise your loved ones across anywhere in Malaysia & SEA via 100+ Cities Delivery or simply getting the best promo deals offered in the year end sesason.
Senior Art Director: Zahriel Yazid
Art Director: Austin Lee
Copywriter: Sherry Koh
Art Director: Austin Lee
Copywriter: Sherry Koh
