OVERVIEW
CHILL Cocktail is one of the first bottled cocktail brand in Vietnam. CHILL always wants to help your party becomes more interesting and healthier.
CREATIVE IDEA
“Open FESTA, Open Story”
The design style is inspired by flat design and maximalism - hot design styles in recent years. In the current alcoholic beverage market, which is almost exclusively oriented towards minimalist designs, maximalism will contribute to highlighting the product and rejuvenating it just like the product orientation is aiming for.
The level 2 packaging design is in the shape of a house with illustrated motifs, bringing a feeling of fun to parties and meetings.
Take advantage of the things available in the design set such as bottle caps, bottle bodies, level 2 packaging, and upgrade it into a game set. We want them to have fun the way they want and help make it more interesting and fun.
This game was created with the aim of enhancing consumers' experience by making their partying experience more enjoyable. Besides, this game encourages users to take advantage of almost every aspect of the design to participate in the game.
Products participating in the SCGP 2023 competition
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Graphic Design: Vo Kim Ngan, Mai Hoang Ngoc Tien
Special thanks to the advisors: Nguyen Ngoc Ngan Uyen
3D Graphic: Pham Doan Bao Anh
Use the Chill brand for non-commercial purposes, for educational purposes only.
