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Bape New Logo Project

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Looking for a Modern Creative Logo Our Brand Identity Design?
 
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EN

BAPE was founded by one man - legend has it, Nigo, with a little help from his friends.
Like most Japanese streetwear brands, the brand was born in the Harajuku underground scene.
Nigo opened a clothing store, NOWHERE, with fellow Undercover contemporary Jun Takahashi, and then began working with designer Sk8thing on his own clothing.
By launching the brand on a shoestring budget (Nigo can only produce about 50 t-shirts a week), he inadvertently invented two elements that form the backbone of today's streetwear model: exaggeration and deficiency.
PT-BR

A BAPE foi fundada por um homem - diz a lenda, Nigo, com uma pequena ajuda de seus amigos.
Como a maioria das marcas japonesas de streetwear, a marca nasceu na cena underground de Harajuku.
Nigo abriu uma loja de roupas, NOWHERE, com o colega contemporâneo do Undercover, Jun Takahashi,e então começou a trabalhar com o designer Sk8thing em suas próprias roupas.
Ao lançar a marca com um orçamento apertado (Nigo só consegue produzir cerca de 50 t-shirts por semana),ele inadvertidamente inventou dois elementos que formam a espinha dorsal do modelo streetwear atual: exagero e escassez.

Bape New Logo Project
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Bape New Logo Project

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