Revitalising Tradition: A fresh take on Rifai pre-packed nuts
WORK DONE FOR M&C SAATCHI MENA ––– 2021
In the evolution of Rifai’s nut packaging, we’ve orchestrated a visual symphony that transcends the mundane. The star of the show: an artful composition of nut bouquets crowned with leaves, meticulously positioned at the packaging’s core. This isn’t just about nuts; it’s a narrative of authenticity. The packaging, a canvas split between pristine white and a dynamic colour palette mirroring nut category, echoes the avant-garde spirit of our approach. Gone are the days of visual clutter – we’re making a bold statement, a creative manifesto. It’s an ode to transparency, an invitation to savour unfiltered, authentic nut experiences that defy convention and redefine packaging aesthetics.
Previous Pre-packed Packs
