The Founders of Arogya World came to us at Cracker and Rush with an exciting idea. In partnership with Rotary and B-PAC, they were on a mission to make Bangalore, India’s first Arogya City or disease-free city. After spending decades in the sector, they figured that real change can happen when the city’s leaders are enrolled and they in turn take action and mobilise the citizens. This health initiative intends to eliminate or at least reduce the heavy non-communicable burden – ailments like diabetes, hypertension etc. 

They came to us to help resolve the name, define a clear proposition and identity for the campaign.

The logo is a mnemonic for the health of the city. A heart with the city landscape nestled within. It allows for dynamic extensions, featuring participants and places.

The campaign went live in November 2022. The launch was attended by dignitaries from the government, sporting world and prestigious organisations.

My contribution: Logo design and Brand extensions