ABU DHABI FESTIVAL
Placing a local festival
on the global stage
Creative Direction
Creative Strategy
Brand Design
Digital & Animation
Copywriting
Abu Dhabi Festival is the leading player in the vibrant arts and culture scene in the UAE. For 21 years, the Festival has nurtured creativity and innovation in empowering the nation’s youth. Commissioning, producing, and presenting music and art world legends and emerging talents alike.
This year, ADF started their mission to transform their festival to level with the most recognized festivals around the world. Aiming to attract performers and audiences from around the globe.
We partnered with ADF to create a new Visual Identity and brand expression that would set them apart from other festivals and put ADF on the right track. Driving perception towards a more dynamic, youthful and vibrant festival
The identity draws inspiration from the most iconic element of performance arts: The Spotlight, Being in the spotlight is the ultimate achievement of any artist. And it is the element that defines ADF's communication and brand expressions. An adaptable, dynamic element that comes to life to reveal the greatness of the festival.
