Amnesty International | Writing Lights the Way


Writing Lights the Way

To mark International Human Rights Day on December 10, Amnesty International launched the 23rd edition of its “Write for Rights” letter-writing campaign.
It aims to mobilise as many
people as possible to write letters of support and encouragement to individuals whose fundamental human rights are being violated. 

Each illustration features a central figure in a dark, hostile environment. With a letter in hand, they radiate a beam of light shaped like the tip of a pencil that illuminates a bright, colourful scene. Year after year, the pencil continues to be a symbol of the campaign and a reminder that writing can literally save lives.

These three illustrations are inspired by victims of human rights abuses from around the world: Ahmed Mansoor Al Shehhi, who is imprisoned for defending human rights (United Arab Emirates), the Wet’suwet’en First Nation, which is opposing a gas pipeline project on its territory (Canada), and activist Justyna Wydrzyńska, who was convicted for defending the right to safe abortions (Poland).



ADVERTISER: Amnistie internationale Canada francophone
Maude Choquette, Gabrielle Pauzé, France-Isabelle Langlois

Creative Development & Illustration: Karolis Strautniekas
Illustration Agency: Folio Art
Animation: Folio Lab

AGENCY: Cossette
CREATIVE: Anne-Claude Chénier, Alexandre Jutras, François-Julien Rainville,
Marc-Antoine Vallée, Steven Morie
STRATEGY: Michel-Alex Lessard, Hugo Fournier
PRODUCT: Sophie Couvrette, Justine Ouellet, Alexanne Péloquin
AGENCY PRODUCTION (Septième): Mélissa Audette
POST-PRODUCTION: Colette Dumay, Daniel Cartier, Maxime Bluteau, 
Louis Dunnigan Raymond

MEDIA AGENCY: Cossette Media – Maude Larue, Béa Beaini

SOUND STUDIO: Lamajeure (Jacob Gauthier-Robitaille)

Amnesty International | Writing Lights the Way