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  • About

    About

    Creating the brand identity and visual language for Kandy, Genband's next generation product suite.
    Published:
Genband sought to re-invent their brand as they moved to cloud-based technologies and webRTC, all with the carrier-grade backend infrastructure they are known for. They had a great name to go along with their new technology, and enlisted RDUX to help visualize the brand and identity. This new brand needed to make enterprise communications innovative, addictive and “sweet”. And, it had to look great on all devices.
 
 
LOGO EXPLORATION AND VARIATIONS
 
 

FINAL LOGO DESIGN
 
STAND-ALONE TYPE
 
COLOR PALETTE
 
PRACTICAL APPLICATIONS
 
 
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