Genband sought to re-invent their brand as they moved to cloud-based technologies and webRTC, all with the carrier-grade backend infrastructure they are known for. They had a great name to go along with their new technology, and enlisted RDUX to help visualize the brand and identity. This new brand needed to make enterprise communications innovative, addictive and “sweet”. And, it had to look great on all devices.
LOGO EXPLORATION AND VARIATIONS
FINAL LOGO DESIGN