BRIEF
This project aimed to make fruit and vegetable packaging more attractive and practical for homes. The goal was to create packaging that stands out in the fridge, replacing the way we typically store fruits and veggies. The design included clear images of the actual products, easy-to-read labels, and a clever addition of a chopping board to show veggies are chopped, sliced, or shredded and are ready to use.
Making the packaging look realistic involves a detailed process. They studied vegetables, figured out what makes them look fresh, and carefully selected each piece. Some veggies needed special preparation, like freezing spinach and methi in cube shapes and others required proper precision in cutting as they required to be in exactly equal in size. A pre-planning was crucial to avoid product damage before the shoot, especially with the heat from the lights.
This photo shoot required to be quick as fruits and vegetables can dry up easily.
Techniques to keep the veggies looking fresh were used, and after the photo shoot, we used high-level editing skills to fix any issues with the pictures, like lighting or color, to make everything look perfect.
Techniques to keep the veggies looking fresh were used, and after the photo shoot, we used high-level editing skills to fix any issues with the pictures, like lighting or color, to make everything look perfect.
All the packaging followed a similar design language, creating a cohesive look that successfully replaced the usual way we store fruits and vegetables at home.
