Lumix Wedding Campaign
Overview: Client wanted a big campaign during the peak wedding season to increase brand recall, increase brand love, build participation among people and and drive top of the mind awareness for Lumix Mirrorless Cameras during the wedding season.
Challenge: The client didn't have a big budget and was not open to shooting anything.
Insight: Wedding is not just a coming together of two individuals but also the coming together of two families specially here in India. It is one of the most important day in a person’s life that they wanted to capture the best way possible.
Solution: What if create a campaign that captures the myriad hues and emotions attached to a wedding while integrating our brand?
Idea: Presenting #LumixHappilyEverAfter. The campaign is a celebration of one of the most precious day in a person’s life- wedding. And Lumix helps to capture the celebration, myriad of emotions and the different hues of wedding.
TEASERS
PRE WEDDING
CAMPAIGN VIDEO & STATIC
Lumix Photography Day
Overview: Lumix from Panasonic is one of the leading manufacturer of cameras. As a camera brand, they wanted a campaign for World Photography Day that will focus on the beauty of photography instead of selling their product directly.
Challenge: We could not use any stock footage and instead we could only use the images from client's photo bank i.e. photos taken by photographer's who have a collaboration with Lumix.
Insight: Photography isn’t just about the picture, it’s what went into capturing that perfect picture. The effort. The patience. The passion. That goes along with the skill.
Idea: We collaborated with real life photographers, shared one of the best picture taken by them and the story behind taking that perfect shot with the hashtag #PassionBehindThePic and a recurring campaign line - No prompt is as satisfying as the real thing.
