Rebranding
Momiji Ramen & Curry
Design a new visual identity for “Momiji Ramen & Curry” which is a Japanese restaurant located in San Fransisco. Developing a logo for the establishment using principles of design
Background About the Restaurant
- Momiji Ramen & Curry is located in 4931 Junipero Serra Blvd Colma, CA 94014.
- Japanese restaurant mainly selling ramen and curry.
Sketches
First thoughts of how I want the new brand logo will be based on ramen.
Process
Starting with strokes with elements of fishcake, ramen and chopsticks. Also, choosing different fonts to see which sticks with the store more.
Final Logo
Ended up with creating shapes instead of strokes because shapes create clearer line weights with big and small sizes for better vision.
Mockups
Mockups of the store sign, t-shirt for employees, cover of the menu and two versions of the menus.
