identity and collateral design for a timeless fashion brand
the brand identity for Culture Klan is inspired by the very patterns of nature. the same patterns that guide the evolution of everything; from microscopically small things to incomprehensibly large cosmic structures in the universe.
the brief was for us to create an identity that presented the branding as a timeless project. as we developed our research it struck us that the most timeless inspiration would be the patterns that fashion the universe itself.
there are five main design structures that govern the nature of our universe namely spirals, meanders, explosions, tesselations, and branching. the identity design for Culture Klan is built on these underlying structures to create a distinctive and eternally relevant brand identity that perfectly characterizes the brand.
collaborators:
brand identity research: Tamaradoubrah Ogunuku
