Puratos Chocolanté - Real Chocolate

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Redesigning Real chocolate packaging for Grand Place

New design for 3 chocolate bags:

- Dark 72%
- Milk 38%
- White 40%

Studio: Oli Studio
Creative/Lead Designer: Hoai Nhan
Project manager: Hoai Anh
Illustrator: Tran Dang Khoa
3D mockup: Cuc Nguyen

©OliStudio

The beginning of the project

Our team had the opportunity to go on a field trip to Puratos' cocoa farm in Ben Tre. Here, we met the farmers. Learn about the process of planting, caring for and harvesting, the process of selecting seeds, drying and processing seeds at the factory to create finished chocolate products.

We understand that farmers play a very important role in creating quality products. We chose those familiar images to propose in the design of this packaging.

(Image copyright Puratos)

Illustration of packaging

The main illustration of the packaging is a painting of daily scenes of farmers. Daily tasks from taking care of cocoa trees from nursery to flowering, fruiting and harvesting. Although the work is simple, it contains so much enthusiasm of the farmers on the farm.

The picture is drawn in a familiar, rustic, and natural way, helping the new packaging feel more premium and friendly.