I wanted to create my own empty shell of a procrastinating, lonely shell- as it was a completely relatable idea of not being able to do things. Retreat into your phone, see new trends "for work", while the ads and apps bombard you from every direction. While it's not a hard point- the exaggerated marketing wears my down, and I wanted to create that endless stream of "more". While I was hoping to make a darker background work, I wasn't satisfied with its relationship to the copy and had to work with a lighter option. In the end I was not satisfied with the neon signs, and wanted to focus on the disassociation that the overstimulation causes.