Because I am a Girl Scout
recruitment campaign
The because I am a Girl Scout campaign featured real stories about how Girl Scouting positively affected the girls in Girl Scouts of Eastern Pennsylvania’s 9-county outreach. The visuals included solitary girls making eye contact, the Girl Scout trefoil, and a color bar that was indicative to the six levels of Girl Scouting--Daisy, Brownie, Junior, Cadette, Senior, and Ambassador.
The campaign was seen on SEPTA bus interiors, bus tails, passes, and subway interiors, digital and traditional billboards, web banners, school posters, and several other recruitment collateral pieces. Recruitment collateral include flyers, posters, postcards, handouts, etc.
Other applications of the campaign
Poster for Membership Managers to use to advertise events in schools or other various locations.
How the campaign would play out for volunteers.
