![campaign master visual key visual art direction Advertising Graphic Designer design gráfico Social media post ads toyota](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c6ee56186929371.657e188c7780a.png)
The Urban Cruiser is classified as a city car, so I researched the car, its advantages and disadvantages, and people’s interest in it in different countries.
I also researched the target groups.
I conceptualized the idea from the beginning of the creative direction until I finally came up with art direction for the campaign, creating the campaign slogan and its designs both online and offline.
master visual
![campaign master visual key visual art direction Advertising Graphic Designer design gráfico Social media post ads toyota](https://mir-s3-cdn-cf.behance.net/project_modules/1400/427e1f186929371.657e188c7897f.png)
Awareness visuals
![campaign master visual key visual art direction Advertising Graphic Designer design gráfico Social media post ads toyota](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/66453c186929371.657e188c7acfe.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/b90e34186929371.657e188b5c68d.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/61ef09186929371.657e188b5b7e9.png)
Call to action visuals
![campaign master visual key visual art direction Advertising Graphic Designer design gráfico Social media post ads toyota](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/58291c186929371.657e188c7be7e.png)
![campaign master visual key visual art direction Advertising Graphic Designer design gráfico Social media post ads toyota](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c7a6c3186929371.657e188c79991.png)
social media
![campaign master visual key visual art direction Advertising Graphic Designer design gráfico Social media post ads toyota](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ceb76c186929371.657e188c7caff.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/39957f186929371.657e188c04471.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/c237cf186929371.657e188c03a44.png)
THE END