Popeyes, an international QSR based in Louisiana, has thrived globally for 50 years and operates in 25+ countries.
In 2021, under JFL (Jubilant FoodWorks Limited), Popeyes entered the Indian market by opening 12+ stores.
The brand aimed to create a unique identity by blending its international products with Indian flavors, providing
an exclusive experience for the Indian market. The objective was to establish a distinct identity for their
newly launched Hot & Messy Chicken.
CLIENT
Popeyes
Location: India I Website: https://www.popeyes.in/stores I Instagram: Popeyes
Post Launch: H&M Chicken
AGENCY
Leo Burnett
Location: New Delhi, India I Website: https://leoburnett.com I Instagram: leoburnettindia I LinkedIn: Leo-burnett
