Development of a new identity system for primary and secondary packaging, as well as structural design of a new 'stubby' bottle for the global launch of Seth & Riley’s Garage Hard Lemon Drink. Carlsberg Group’s first step into the ‘hard drinks’ category, challenging existing FABs on the market.
In collaboration with Seymour Powell the development of a new on and off-pack identity system with flexibility for the portfolio and a new crafted ‘stubby’ bottle, was developed with the objective to conceptually support the strategic platform of the proud heritage of traditional American ‘home-made’ craftsmanship, evoking the spirit of small-scale workshop innovation.
Client Carlsberg Group
Category Design Management
Agency Seymour Powell
Year 2013
