In this project, I had the opportunity to design a comprehensive brand identity for a company electric bikes company. This involved creating a logo and developing a style guide, then designing a user interface for an e-commerce website dedicated to showcasing and selling e-bikes and accessories.
The design brief for the logo was clear: it needed to be simple, sleek, and timeless. The goal was to enhance the brand's visibility in a competitive market. The logo I created is a unique blend of a bicycle's silhouette and a power plug, symbolising the integration of traditional cycling with modern electric technology. It is a visual embodiment of the company's dedication to bringing the finest electric bike technology from Europe to Australia. This design choice not only emphasises the product's unique features but also sets the tone for the brand's overall image.
The design brief for the logo was clear: it needed to be simple, sleek, and timeless. The goal was to enhance the brand's visibility in a competitive market. The logo I created is a unique blend of a bicycle's silhouette and a power plug, symbolising the integration of traditional cycling with modern electric technology. It is a visual embodiment of the company's dedication to bringing the finest electric bike technology from Europe to Australia. This design choice not only emphasises the product's unique features but also sets the tone for the brand's overall image.
The website is intuitive and fully responsive, ensuring a seamless experience on any device. It features a dedicated brand page highlighting the diverse range of electric bike brands.
One of the key features of the site is its filtering and sorting capabilities. As the client plans to incorporate more brands in the future, the ability to filter by colour, size, and price allows customers to find products that match their specific needs easily.
One of the key features of the site is its filtering and sorting capabilities. As the client plans to incorporate more brands in the future, the ability to filter by colour, size, and price allows customers to find products that match their specific needs easily.
