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Abitare Group • By A.K.
Branding, publishing, art direction, photoshoot
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In addition to its retail activity, Abitare Group develops its own collections through the brand named By A.K. Launching By A.K. required the creation of a new visual identity and, in order to promote each collection, we have developed several communication medias such as catalogues, packaging, websites, newsletter, social media…
In order to be able to apply 1 identity to any new future collection, the identity of By A.K. has been worked around 3 simple common bases:
• common point at the beginning of each collection
• a rounded typography for the name of the collection
• the same handwritten signature By A.K. at the bottom right.
A varied colour code has been established and we have worked on a set of pictograms to easily and playfully illustrate the two major concepts of the By A.K. collections: ability to adapt to children growth & personalization
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Catalogue Nado by A.K.
Photoshoot Nado by A.K.
Catalogue Colorflex by A.K.
Packaging Doudodo by A.K.
