JanSport Bonfire Sessions | August 2010
Photographer: Bryan Sheffield
Film Crew + Edit: Teak
Music: Cave Singers
The idea was simple: kids belong outside. To help them reconnect with the outdoors,we held a secret campfire concert in the woods. We wanted to capture the universal, simple pleasure of sitting around a crackling campfire, under the stars, with your dearest friends dancing to live music.It’s a magical moment, and one that is rare. Attendees chronicled the event generating pictures, brand love, an d lifelong memories; as well as, key promotional assets for the year.