ART LAB BAKU
Art Lab Baku is a souvenir brand which showcases the exquisite craftsmanship and cultural significance of Azerbaijani ceramic arts. Elegant, modern and minimalistic, the branding was designed to combine artworks with a variety of ornaments and styles into a cohesive visual system. The design is based on the three keywords: elegance, joy, quality.
The color palette, reflecting the historical heritage was created by combining neutral colors with golden cinnamon and blueish purple colors, which are often used in Azerbaijani arts.
Classic use of typography, the tactile materials and the minimalist cut are aimed at emphasizing the high quality of life.
Brand Identity, Packaging | 2023
The figure drawn in the form of a ribbon, symbolizing gifts, continues with the reading trajectory of the words in the logo. Along with the logo, this shape was used in the patterns that make up the visual identity of the brand.
