Vinariam Oy: Crafting a Distinctive Visual Identity for a Premier Beverage Importer
Introduction:
Welcome to our showcase of a comprehensive visual identity transformation for Vinariam Oy, an agile beverage importer in Finland. This project represents our dedication to blending creativity with corporate identity, producing a unique and coherent visual language across all platforms.
Project Overview:
Our collaboration with Vinariam Oy began long before the visual identity project and was an all-encompassing venture. We've redefined their brand identity, starting from a versatile and meaningful logo to a fully integrated visual representation. Our scope covered logo design, general visual identity, print materials, a responsive website design, presentation templates, and essential business collateral like business cards.
The Design Philosophy:
At the heart of our design approach was the essence of Vinariam Oy – quality, sophistication, and a deep appreciation for fine beverages. Our goal was to encapsulate these values into a visual narrative that speaks both to the company's heritage and its forward-looking vision.
Logo and Visual Identity:
The new logo we crafted for Vinariam Oy is not just a symbol; it's a statement. It reflects the company's commitment to quality and excellence. Extending this concept, we developed a comprehensive visual identity that resonates with their audience and stands out in the competitive beverage industry. The Emblem version (showcasing also the letter M in addition to the "V") of the logo was also a homage to the founders Mikko H. and Mikki L.
Print and Digital Collateral:
From elegant business cards to informative print designs, each piece of collateral was designed to reinforce Vinariam Oy's brand presence. The website, serving as a digital cornerstone, offers an engaging user experience while elegantly showcasing their product range and company values.
The company has since made an exit after Spivi Scandinavia completed the purchase of the company. The business continues under the brand Spivi Finland.
SEO Tags: #BrandIdentity #VisualDesign #BeverageIndustry #LogoDesign #WebsiteDevelopment #PrintDesign #CorporateBranding #FinnishDesign #GraphicDesign #SEO #BehanceShowcase
