BÄCKERIN, 2022
Brand Identity / Logo, Symbol, Packaging, Small Graphic
BÄCKERIN," a little Germany in Seoul, is a specialty bakery that makes with
traditional German recipes. The brand story is conveyed by creating a symbolic representation of the Chef sister and the Marketer sister, who accompany each other.
The strong contrast between black and beige, along with rugged graphic elements, metaphorically reveals the vintage bakery mood that BÄCKERIN pursues.
