MML Ventures is a company that invests in startups and is always looking to fund new opportunities. They recognize the significance of establishing a distinctive brand identity and a captivating online presence to appeal to potential customers. Therefore, we worked together with MML Ventures to create their brand image.
We've offered an extensive and adaptable brand system that includes a logo, colors, fonts, and guidelines that ensure consistency and uniqueness across various mediums. Furthermore, we incorporated the idea of ascent and changes by using a graphically reimagined staircase in the logo to represent the open and illuminated path to new opportunities that the company offers to startups.
The graphic elements stemming from the logo and rhyming with it are applied to various touchpoints. At the same time, the typography is a minimalist sans-serif font that serves informational purposes and delivers messages directly.
Our work on MML Ventures demonstrates how it is possible to depart from straightforward solutions for corporate style and utilize symbols that speak between the lines. The style we created for MML Ventures exemplifies how diversity can be uniform, representing the fusion of subtle symbolism with unexpected features that elicit beneficial feelings from the audience's interaction with the company.
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