京城之霜|全能逆齡抗老系列TVC



京城之霜|全能逆齡抗老系列TVC




We have created a TV commercial for the skincare products under the NARUKO brand. Due to the limited duration of the video, we have chosen to focus on a single key aspect: water. The video briefly conveys the benefits that skincare products can provide the audience.

The imagery of water runs throughout the entire video, symbolizing the ingredients and essence of the skincare products. Also represents the skin's internal moisture, signifying hydration, skin firmness, and elasticity.

At present, competitors in the market predominantly utilize visual elements in shades of gold and blue. Opting for a bold combination of red and white not only allows us to stand out from the market but also strikes a balance between fashion and product color coordination. This daring color scheme not only sets us apart but also enhances the overall visual coherence and harmony with the product, creating a stronger and more resonant visual identity.



 

Motion Design & Styleframe


Particle Simulation

​​​​​​​​​​​​​​Client | 牛爾NARUKO
Produced by MULTI
Director | Kai
Project Manager | Ling
3D Artist | Gene Jiang
VFX|Albert Chiang, Gene Jiang
Compositor | Gene Jiang, Ling
Music & VO|蔡秉衡

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京城之霜|全能逆齡抗老系列TVC
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